White-label programmatic, CTV & DOOH
White-label programmatic, streaming TV and DOOH.
Sell programmatic display, video, audio, connected TV and digital out-of-home without building a trading desk. We operate across the major DSPs and exchanges under your brand.
White-label means
- Your logo on every report
- Wholesale pricing, your margin
- Your ad accounts, your data
- Team-to-team support
Platforms
- DV360
- The Trade Desk
- Xandr
- Amazon DSP
- Roku
- Hulu
- Peacock
- Amazon Fire TV
- Vistar
- Broadsign
- Place Exchange
- IAS
- DoubleVerify
The model
What is white-label programmatic advertising?
White-label programmatic means a partner plans, traffics and optimizes your clients' programmatic buys — display, video, audio, streaming TV and digital out-of-home — while your agency or station sells and reports them as its own.
Most agencies don't have seats on several DSPs or the specialists to run them. Factor42 operates across DV360, The Trade Desk, Xandr, Amazon DSP and the major DOOH exchanges, with brand-safety and viewability controls on every buy.
Scope
Channels we run
Your team keeps the strategy and the client. We handle the execution.
Streaming TV (OTT/CTV)
Roku, Hulu, Peacock, Amazon Fire TV and more, with household-level targeting using first-party and ACR data.
Programmatic display
Display, native, rich media and high-impact formats across premium inventory.
Programmatic video
Pre-roll and online video across premium publishers.
Programmatic audio
Streaming, podcast and digital radio inventory.
Digital out-of-home
Billboard, transit, retail and venue screens via Vistar, Broadsign and Place Exchange.
Deals & controls
PMP deals, guaranteed inventory and open auction, with IAS and DoubleVerify brand safety and viewability.
No DSP seats to buy
We operate across 12+ DSPs and platforms, so you don't need your own contracts or minimums with each.
Streaming TV that completes
Connected TV campaigns run with 95%+ completion rates.
Out-of-home, programmatically
50+ DOOH screen formats, with geo-targeting, weather and time triggers, and creative swaps without restarting campaigns.
Built for broadcasters too
TV and radio groups give every seller a digital menu, reported by market and product.
How it works
From brief to branded report.
The same four steps for every channel, so your team learns one workflow.
Onboard & integrate
Grant us access to your ad accounts, ad server and data sources. We configure the workspace and validate every integration end to end.
Send the brief
Your team submits the order: budget, flight dates, targeting and creative. One brief format, every channel.
We build, QA & launch
Certified specialists traffic the campaign, check specs, tracking and brand-safety settings, and launch.
Optimize & report
Daily pacing, continuous optimization, and dashboards and wrap reports with your logo on them.
The economics
You set the price. You keep the margin.
We charge a wholesale fulfillment rate, priced by channel and volume. What you charge your client is up to you.
FAQ
Common questions
What is white-label programmatic advertising?
A partner runs programmatic campaigns — display, video, audio, streaming TV and DOOH — behind the scenes, while your agency or station sells, prices and reports them under its own brand.
Which DSPs do you use?
DV360, The Trade Desk, Xandr and Amazon DSP, plus Vistar, Broadsign and Place Exchange for digital out-of-home. We manage 12+ DSPs and platforms in total.
Can you run streaming TV (OTT/CTV) campaigns?
Yes. We run connected TV on Roku, Hulu, Peacock, Amazon Fire TV and more, with household-level targeting, pre-roll, mid-roll, pause ads and interactive overlays, and cross-device attribution.
How do you keep buys brand-safe?
Every programmatic buy runs with IAS or DoubleVerify brand-safety and viewability controls, and we use PMP and guaranteed deals where the inventory calls for it.
Will my clients know you exist?
No. Every report, dashboard and client-facing deliverable carries your brand, and we never contact your clients unless you ask us to. Your team owns the relationship; we work team-to-team with you.
How much does it cost?
We charge a wholesale fulfillment rate based on your channel mix and volume, and you set the retail price for your clients. Book a consultation and we will send a rate card built around what you sell.
All white-label services
Every channel Factor42 fulfills for agencies and media companies.
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Add a channel to your agency this month.
Tell us what you sell. We'll send a fulfillment plan and a wholesale rate card.