Outsourced ad operations & trafficking
Outsourced ad operations, at agency speed.
Factor42 is the ad ops department you don't have to build. We traffic, QA, pace and report on campaigns across every major DSP, ad server and social platform, with an average trafficking turnaround of 12 minutes.
White-label means
- Your logo on every report
- Wholesale pricing, your margin
- Your ad accounts, your data
- Team-to-team support
Platforms
- Google Ads
- Campaign Manager 360
- DV360
- The Trade Desk
- Xandr
- Amazon DSP
- Meta
- TikTok
- Vistar
- IAS
- DoubleVerify
The model
What outsourced ad operations covers
Ad operations is the work between a signed order and a live, delivering campaign: trafficking, creative QA, tracking, pacing, troubleshooting, reconciliation and reporting. Outsourcing it means a dedicated team takes that work off your sellers and account managers.
Factor42 works as an extension of your team, inside your platforms and under your brand. Orders come in through one brief format; campaigns go live, get watched daily and close with a wrap report in your name.
Scope
What we handle
Your team keeps the strategy and the client. We handle the execution.
Ad trafficking
Campaign setup across all major DSPs, SSPs, ad servers and social platforms.
Creative QA
Specs, versions and tracking checked before any unit goes live.
Pacing & delivery
Automated pacing alerts and daily monitoring to protect delivery.
Optimization
Bid adjustments, audience refinement and creative rotation against each campaign's KPIs.
Billing reconciliation
Delivery and spend reconciled so invoices match what ran.
Reporting
Cross-channel dashboards and end-of-campaign wrap reports in your brand.
98.6% delivery
Campaign delivery rate across our partners.
12-minute trafficking
Average turnaround from complete brief to trafficked campaign.
70% less manual work
Automated pacing alerts, reconciliation and wrap reports cut manual overhead by 70%.
Every platform, one team
Search, social, programmatic, CTV, DOOH and email under one roof.
How it works
From brief to branded report.
The same four steps for every channel, so your team learns one workflow.
Onboard & integrate
Grant us access to your ad accounts, ad server and data sources. We configure the workspace and validate every integration end to end.
Send the brief
Your team submits the order: budget, flight dates, targeting and creative. One brief format, every channel.
We build, QA & launch
Certified specialists traffic the campaign, check specs, tracking and brand-safety settings, and launch.
Optimize & report
Daily pacing, continuous optimization, and dashboards and wrap reports with your logo on them.
The economics
You set the price. You keep the margin.
We charge a wholesale fulfillment rate, priced by channel and volume. What you charge your client is up to you.
FAQ
Common questions
What is outsourced ad operations?
A specialist team handles the operational side of advertising — trafficking, QA, pacing, optimization, reconciliation and reporting — so your own staff can focus on selling and client strategy.
What is ad trafficking?
Ad trafficking is setting campaigns up correctly in ad servers, DSPs and platforms: loading creative, applying targeting, flights and tracking, and checking everything before launch. Factor42's average trafficking turnaround is 12 minutes.
Who uses outsourced ad ops?
Agencies that want to scale without hiring, and TV and radio broadcast groups that sell digital alongside airtime and need fulfillment for every market.
Who owns the ad accounts?
You do. Wherever the platform allows, we work inside the accounts you own and grant us access to, so you can see who has access and remove it at any time. If the partnership ends, everything stays with you.
Will my clients know you exist?
No. Every report, dashboard and client-facing deliverable carries your brand, and we never contact your clients unless you ask us to. Your team owns the relationship; we work team-to-team with you.
How much does it cost?
We charge a wholesale fulfillment rate based on your channel mix and volume, and you set the retail price for your clients. Book a consultation and we will send a rate card built around what you sell.
All white-label services
Every channel Factor42 fulfills for agencies and media companies.
Learn more →White-label PPC
Hand us the builds, the daily pacing and the weekly optimization across search and paid social.
Learn more →White-label Google Ads
From keyword strategy to bid management, we traffic and optimize your clients' Google campaigns with the precision their budgets demand.
Learn more →White-label Facebook ads
We run your clients' Meta campaigns across Facebook and Instagram — and TikTok, LinkedIn and Reddit when the client needs them — while your agency owns the relationship and the results.
Learn more →- Strategy & budget · 5 min read
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Q4 ad operations without the burnout: why the holiday surge overloads agency ad ops, which tasks spike first, and how to plan overflow coverage early.
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Beyond the Click: How Modern Marketing Measurement Actually Works
For years, digital marketing sold itself on a simple promise: everything is measurable. Every click counted, every ad tracked, every dollar traced to a…
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Add a channel to your agency this month.
Tell us what you sell. We'll send a fulfillment plan and a wholesale rate card.