White-label digital marketing services
White-label digital marketing, every channel.
Factor42 is the fulfillment team behind agencies and media companies. You sell search, social, programmatic, streaming TV, DOOH and email; we build, run and report on every campaign under your brand.
White-label means
- Your logo on every report
- Wholesale pricing, your margin
- Your ad accounts, your data
- Team-to-team support
Platforms
- Google Ads
- YouTube
- Meta
- TikTok
- Snapchat
- DV360
- The Trade Desk
- Amazon DSP
- Xandr
- Vistar
- Klaviyo
- HubSpot
The model
What is white-label digital marketing?
White-label digital marketing is a wholesale arrangement: a specialist partner delivers campaigns for your clients, and you resell the work as your own. Your client pays you, you pay the partner a wholesale rate, and you keep the margin.
Factor42 handles the execution layer: trafficking, QA, optimization and reporting across every major ad platform. Your team keeps the strategy, the pricing and the client relationship. Every report and dashboard carries your logo, and your clients never deal with us directly.
Services
Services you can resell
Your team keeps the strategy and the client. We handle the execution.
White-label PPC
Hand us the builds, the daily pacing and the weekly optimization across search and paid social.
See the service →02White-label Google Ads
From keyword strategy to bid management, we traffic and optimize your clients' Google campaigns with the precision their budgets demand.
See the service →03White-label Facebook ads
We run your clients' Meta campaigns across Facebook and Instagram — and TikTok, LinkedIn and Reddit when the client needs them — while your agency owns the relationship and the results.
See the service →04White-label programmatic & CTV
Sell programmatic display, video, audio, connected TV and digital out-of-home without building a trading desk.
See the service →05Outsourced ad operations
Factor42 is the ad ops department you don't have to build.
See the service →One brief, every platform
One team takes orders for search, social, programmatic and streaming, so your account managers don't juggle a different vendor per channel.
Reporting that matches your brand
Cross-channel dashboards and wrap reports carry your logo, colors and voice, not ours.
Add channels without hiring
Offer CTV, DOOH or programmatic audio next month without building an ad ops department for each one.
You keep the margin
Wholesale pricing by channel and volume. What you charge your client is up to you.
How it works
From brief to branded report.
The same four steps for every channel, so your team learns one workflow.
Onboard & integrate
Grant us access to your ad accounts, ad server and data sources. We configure the workspace and validate every integration end to end.
Send the brief
Your team submits the order: budget, flight dates, targeting and creative. One brief format, every channel.
We build, QA & launch
Certified specialists traffic the campaign, check specs, tracking and brand-safety settings, and launch.
Optimize & report
Daily pacing, continuous optimization, and dashboards and wrap reports with your logo on them.
The economics
You set the price. You keep the margin.
We charge a wholesale fulfillment rate, priced by channel and volume. What you charge your client is up to you.
FAQ
Common questions
What does white-label digital marketing include?
With Factor42: campaign setup and trafficking, creative QA, bid and budget optimization, pacing, and white-labeled reporting across Google Ads, YouTube, Meta, TikTok, LinkedIn, Reddit, programmatic display, video and audio, streaming TV (OTT/CTV), digital out-of-home and email marketing.
Will my clients know you exist?
No. Every report, dashboard and client-facing deliverable carries your brand, and we never contact your clients unless you ask us to. Your team owns the relationship; we work team-to-team with you.
Who owns the ad accounts?
You do. Wherever the platform allows, we work inside the accounts you own and grant us access to, so you can see who has access and remove it at any time. If the partnership ends, everything stays with you.
How much does it cost?
We charge a wholesale fulfillment rate based on your channel mix and volume, and you set the retail price for your clients. Book a consultation and we will send a rate card built around what you sell.
Is white labeling legal?
Yes. White labeling is a standard, legal wholesale model used across marketing and many other industries. Your client contracts with you for results; how you fulfill the work is your business decision, and confidentiality is covered in our agreement with you.
Who is it for?
Marketing agencies that want to add channels without adding headcount, and TV and radio broadcast groups whose sellers want a full digital menu. See the pages for agencies and for broadcasters.
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Add a channel to your agency this month.
Tell us what you sell. We'll send a fulfillment plan and a wholesale rate card.