White-label PPC
White-label PPC management for agencies.
Hand us the builds, the daily pacing and the weekly optimization across search and paid social. Your team keeps the strategy and the client; every report goes out with your logo.
White-label means
- Your logo on every report
- Wholesale pricing, your margin
- Your ad accounts, your data
- Team-to-team support
Platforms
- Google Ads
- YouTube
- Meta
- TikTok
- Google Analytics 4
- Campaign Manager 360
The model
What is white-label PPC?
White-label PPC (pay-per-click) means a specialist team runs your clients' paid search and paid social campaigns while everything the client sees — dashboards, reports, emails — is branded as your agency. You sell the service at your price, pay a wholesale fulfillment rate, and keep the difference.
It's the fastest way to say yes to more PPC clients without hiring, training and licensing tools for an in-house team. Factor42 handles campaign builds, bidding, negative keywords, audience layering, creative rotation, pacing and reporting; you stay the face of the account.
Scope
What's included
Your team keeps the strategy and the client. We handle the execution.
Campaign builds
Search, Display, Performance Max and Shopping campaigns in Google Ads, plus YouTube video, built to your brief.
Paid social
Meta (Facebook and Instagram), TikTok, LinkedIn and Reddit campaigns, from feed and Stories to Reels and Sponsored Content.
Bidding & budgets
Smart bidding, budget pacing and bid adjustments to hit each client's goals within budget.
Keyword & audience work
Negative keyword management, audience layering, lookalikes, retargeting and custom audiences.
Creative testing
Ad copy and creative A/B testing, with spec checks before anything goes live.
White-labeled reporting
Daily pacing reports, weekly optimization reviews, and dashboards and wraps with your logo.
Fast turnaround
Google Ads campaigns launch in under four hours on average once the brief and creative are in.
Measurement that connects
Google Analytics 4 and Campaign Manager 360 integration, so results tie back to what your client cares about.
Search and social, one team
No handoffs between a search vendor and a social vendor. One team sees the whole account.
Scale with the season
Take on Q4 or a big new client without a hiring cycle.
How it works
From brief to branded report.
The same four steps for every channel, so your team learns one workflow.
Onboard & integrate
Grant us access to your ad accounts, ad server and data sources. We configure the workspace and validate every integration end to end.
Send the brief
Your team submits the order: budget, flight dates, targeting and creative. One brief format, every channel.
We build, QA & launch
Certified specialists traffic the campaign, check specs, tracking and brand-safety settings, and launch.
Optimize & report
Daily pacing, continuous optimization, and dashboards and wrap reports with your logo on them.
The economics
You set the price. You keep the margin.
We charge a wholesale fulfillment rate, priced by channel and volume. What you charge your client is up to you.
FAQ
Common questions
What is white-label PPC management?
A specialist partner builds, optimizes and reports on your clients' pay-per-click campaigns under your agency's brand. Your client works with you; the partner works behind the scenes.
Will my clients know you exist?
No. Every report, dashboard and client-facing deliverable carries your brand, and we never contact your clients unless you ask us to. Your team owns the relationship; we work team-to-team with you.
Who owns the ad accounts?
You do. Wherever the platform allows, we work inside the accounts you own and grant us access to, so you can see who has access and remove it at any time. If the partnership ends, everything stays with you.
How much does it cost?
We charge a wholesale fulfillment rate based on your channel mix and volume, and you set the retail price for your clients. Book a consultation and we will send a rate card built around what you sell.
How fast can a campaign launch?
Trafficking turnaround averages 12 minutes, and Google Ads campaigns launch in under four hours on average once the brief and creative are in.
Which PPC platforms do you manage?
Google Ads (Search, Display, Performance Max, Shopping), YouTube, Meta (Facebook and Instagram), TikTok, LinkedIn and Reddit, with Google Analytics 4 and Campaign Manager 360 integration.
All white-label services
Every channel Factor42 fulfills for agencies and media companies.
Learn more →White-label Google Ads
From keyword strategy to bid management, we traffic and optimize your clients' Google campaigns with the precision their budgets demand.
Learn more →White-label Facebook ads
We run your clients' Meta campaigns across Facebook and Instagram — and TikTok, LinkedIn and Reddit when the client needs them — while your agency owns the relationship and the results.
Learn more →White-label programmatic & CTV
Sell programmatic display, video, audio, connected TV and digital out-of-home without building a trading desk.
Learn more →- Choosing a partner · 6 min read
White-Label PPC: How Agencies Add Paid Search Without Hiring
What is white-label PPC? How agencies sell Google Ads and paid social under their own brand while a partner does the work, and how to choose one.
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White-Label PPC Management: What's Included and What Isn't
What's included in white-label PPC management: builds, bidding, keywords, audiences, testing and reporting, what stays with your agency, and what to ask.
Read article → - Channels & platforms · 4 min read
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Add a channel to your agency this month.
Tell us what you sell. We'll send a fulfillment plan and a wholesale rate card.