For TV & radio groups
Your airtime sells. Digital should too.
Give every seller in every market a full digital menu. They bring the order; Factor42 builds it, launches it and proves it — under your station's brand.
The problem
The bottleneck isn't selling digital. It's fulfilling it.
Sellers can't wait days for a launch.
Trafficking turnaround averages 12 minutes with us, so the order your seller closes on Monday is live on Monday.
An ad ops hire per market doesn't scale.
One Factor42 team covers every market and every channel, and flexes with your volume.
Reports have to hold up at renewal.
Budget, spend and delivery by market and product — the numbers your sellers need in the renewal conversation.
Order to delivery
One workflow, every market.
Every order moves through the same tracked stages, so sales managers can see where any campaign stands without chasing anyone.
- 01
Seller submits the order
Budget, flight dates, products and creative, in one place.
- 02
We build & traffic
Campaigns set up on every platform the order calls for.
- 03
QA & launch
Specs, tracking and brand safety checked before anything runs.
- 04
Optimize in flight
Pacing alerts and optimization to protect delivery.
- 05
Report by market
Wrap reports with your station's brand on them.
Reporting
Budget vs. spend, by market and product.
Monthly rollups across every advertiser and flight. Future flights show booked budget, so managers can see what's coming too.
| Market · Product | Budget | Spend | Impressions |
|---|---|---|---|
| Market A · CTV | $12,000 | $11,840 | 410,000 |
| Market A · Search | $6,500 | $6,420 | 88,000 |
| Market B · Social | $8,000 | $7,960 | 1,120,000 |
| Market B · Display | $5,000 | $4,910 | 960,000 |
| Market C · AudioNEXT FLIGHT | $4,000 | — | — |
Illustrative report
Switching over
Switch without disrupting a single flight.
Nothing that's running gets pulled mid-campaign. Your team is trained before the first order comes through.
New orders first
Net-new campaigns run through Factor42 while your current vendor finishes what's live.
Renewals move over
Existing campaigns transfer at their natural flight renewal — no mid-flight handoffs.
Full menu, every market
Sellers in every market work from one digital menu, one workflow and one report.