White-label Google Ads
White-label Google Ads management, under your brand.
From keyword strategy to bid management, we traffic and optimize your clients' Google campaigns with the precision their budgets demand. Every impression accountable, every report yours.
White-label means
- Your logo on every report
- Wholesale pricing, your margin
- Your ad accounts, your data
- Team-to-team support
Platforms
- Google Ads
- Search
- Performance Max
- Shopping
- Display
- YouTube
- Google Analytics 4
- Campaign Manager 360
- Merchant Center
The model
How white-label Google Ads works
Your agency sells Google Ads management to the client. Factor42 does the hands-on work inside the client's Google Ads account, which you own and grant us access to: account structure, keyword research, campaign builds, bidding, negative keywords and ongoing optimization.
Reporting goes out with your branding, through Google Analytics 4 and Campaign Manager 360 where you use them. Your account managers present the results; we keep the account tuned between meetings.
Scope
Campaign types we run
Your team keeps the strategy and the client. We handle the execution.
Search
Keyword strategy, match types, ad copy, assets and negative keyword management.
Performance Max
Asset groups, audience signals and feed setup, with guardrails on brand and budget.
Shopping
Merchant Center feeds and Shopping campaigns for retail and ecommerce clients.
Display
Responsive display, audience layering and placement controls.
YouTube
In-stream, bumper, non-skippable and Masthead video campaigns.
Smart bidding
Target CPA and ROAS strategies, with daily pacing and weekly optimization reviews.
Launched fast
Under four hours on average from complete brief to live campaign.
Watched daily
Daily pacing reports catch under- and over-delivery before the client notices.
Improved weekly
Weekly optimization reviews on bids, budgets, queries and creative.
Reported in your name
Dashboards and wrap reports with your logo, colors and voice.
How it works
From brief to branded report.
The same four steps for every channel, so your team learns one workflow.
Onboard & integrate
Grant us access to your ad accounts, ad server and data sources. We configure the workspace and validate every integration end to end.
Send the brief
Your team submits the order: budget, flight dates, targeting and creative. One brief format, every channel.
We build, QA & launch
Certified specialists traffic the campaign, check specs, tracking and brand-safety settings, and launch.
Optimize & report
Daily pacing, continuous optimization, and dashboards and wrap reports with your logo on them.
The economics
You set the price. You keep the margin.
We charge a wholesale fulfillment rate, priced by channel and volume. What you charge your client is up to you.
FAQ
Common questions
What is white-label Google Ads management?
A partner manages your clients' Google Ads campaigns behind the scenes while your agency sells, owns and presents the service. Factor42 builds, optimizes and reports; your client only ever sees your brand.
Who owns the ad accounts?
You do. Wherever the platform allows, we work inside the accounts you own and grant us access to, so you can see who has access and remove it at any time. If the partnership ends, everything stays with you.
Will my clients know you exist?
No. Every report, dashboard and client-facing deliverable carries your brand, and we never contact your clients unless you ask us to. Your team owns the relationship; we work team-to-team with you.
How fast can a campaign launch?
Trafficking turnaround averages 12 minutes, and Google Ads campaigns launch in under four hours on average once the brief and creative are in.
How much does it cost?
We charge a wholesale fulfillment rate based on your channel mix and volume, and you set the retail price for your clients. Book a consultation and we will send a rate card built around what you sell.
Do you manage YouTube and Performance Max too?
Yes. Alongside Search, Shopping and Display, we run YouTube in-stream, bumper, non-skippable and Masthead campaigns, and Performance Max with brand and budget guardrails.
All white-label services
Every channel Factor42 fulfills for agencies and media companies.
Learn more →White-label PPC
Hand us the builds, the daily pacing and the weekly optimization across search and paid social.
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Learn more →White-label programmatic & CTV
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Add a channel to your agency this month.
Tell us what you sell. We'll send a fulfillment plan and a wholesale rate card.